Google TV Ads to Redefine Broadcast Advertising
Posted by Kyle | Posted in Business Tips & Tools, General Marketing, Inbound Marketing, Marketing Online, Product Reviews
Tags: business tips, Marketing Online, Product Reviews
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Google is making great things possible for the average consumer. Google TV is abuzz on the interwebs on how it can help the average person get more out of TV – both timewise and businesswise. This calls for a celebration to both corporate and small business enterprises, seeking more coverage areas for their products and businesses. Surveys show that a larger fraction of people who watch TV tend to buy the products that they see on-air; people canvassing for products on the internet fails on this comparison.
We can expect more user-friendly ads popping up (courtesy of AdWords) instead of the conventional commercial breaks when Google dominates the mainstream media. And Google has recently demonstrated in this post on how online advertising can be more dynamic than ever before. Of course, low-spenders won’t be able to wallow in the massive traffic this project will bring in, especially now that videos ads on YouTube are being hoarded by the spending corporations via both banner and interstitial ads.

One of the most prominent names in paid cable broadcasts, Dish Network, has recently announced its newfound advertising ties with Google TV. Both standard definition (SD) and high-definition broadcasts (HD) are both accessible to Google TV Ads advertisers. Google TV advertising will now be integrated and ads are now scheduled to hit sometime this fall to all subscriber levels of Dish Network’s programs.
As quoted by Charlie Ergen, founder, Chairman and President and CEO of DISH Network: “DISH Network has enjoyed a strong partnership with Google for many years, built on a common foundation of innovative thinking and risk-taking.” Alongside the confirmation, “DISH Network’s integration of Google TV marks the next evolution in television, and DISH Network customers will be able to enjoy the best of TV and the web in one platform using their existing HD DVR receivers and a Google TV device.”
For a complete list of SD channels supported by Google TV Ads, go here:
http://www.dishnetwork.com/packages/programming/default.aspx
For HD channels, you can visit this link:
http://www.dishnetwork.com/hdtv/default.aspx
The number of people watching cable television, both on TV and on the internet has risen to an all-time high, based on recent surveys. Though social networking remains a fierce foe to the television industry, the number of people watching digital media had actually increased, mostly because sales figures of print media such as newspapers and magazines began dropping in the last seven months.
Stock market news, business news, world news and political pundit shows can now be watched and streamed to your TV for free. For entrepreneurs, this will be fantastic; for the average consumer, we don’t expect them to change channels once Google hits the touchdown.





