WordPress is the ultimate toolkit you’ll need to literally start up any web-based business. With nearly 80 million websites using the content management system (CMS) – formerly only a blog publishing platform) – you can’t go wrong at any angle.
WordPress.com is sometimes confused with WordPress.org. While both are owned by the same company and both use the same publishing platform, the .org website lets you download the WordPress software itself and then tells to you install it in your hosting server, giving you full authority over the deployed WordPress package. The .com website however, is like Blogger, because WordPress still hosts the blog and you have to pay for certain upgrades.
Search engine optimization (SEO) friendliness is one of WordPress’ key cerebral advantages over other CMS and blogging platforms. While a regular WordPress blog may look like just some other website you’ve seen, you may be wrong. WordPress-based blogs, on the average, rank higher than other websites that use different CMS platforms. WordPress was designed to help you get noticed on the web, and it hasn’t failed on its promises.
Below is a checklist of features that, in my own opinion, WordPress does extremely well in:
1.) Managing your WordPress CMS is easy. The Dashboard provides a clear overview of the website and its architecture. You can upload almost any file in the gallery. Blog composition is a breeze, since there’s both an HTML and visual editor. You can also add and rearrange boxes/pages to your liking, where you can put widgets and content forms. There’s also the amazing feature to let other people gain access to your Admin Center, letting them post content, and (optionally) giving them the absolute authority to edit everything they see. This is great for business owners who let other people do the blogging for them.
2.) There are thousands of themes to choose from, and they cater to all forms of businesses and causes, so you don’t have to design one yourself. There are free themes that can be downloaded from the WordPress site itself and some more being given away for free by other websites: (http://www.blogperfume.com/45-best-free-wordpress-themes-of-all-time/). But if free themes don’t suit your taste, you can always hire a freelance theme developer to create one for you. But if you think hiring someone to do a theme is too expensive, you can still purchase premium (paid) themes from sites like eCommerce Themes, Theme Forest and Elegant Themes and others like the ones mentioned in this blog page: (http://www.blueverse.com/2008/08/15/top-paid-and-free-premium-wordpress-themes-sites/).
Premium themes, most of the time, have better-looking and flexible interfaces than regular themes and a few others have already been SEO-optimized, like the Thesis Theme from DIY Themes. The possibilities are endless when it comes to designing the theme of your choice and the majority of great themes are free to download.
3.) Plugins are what keep WordPress popular and interesting and most importantly – stable. Plugins and features you’ve never thought a regular WordPress blog would have include: 1.) a mood changer, 2.) exchange rate predictions, and 3.) an event calendar. Truly, the plugins WordPress support have evolved from the basic spam filters to even the quirkiest ideas imaginable. And 90% of these plugins are free, so you’ll never get tired of improving your website’s appearance. A round-up of 2010’s most delectable plugins can be seen in this blog entry: (http://www.solostream.com/blog/wordpress/top-ten-wordpress-plugins-for-2010-part-1/).
4.) WordPress operates under the General Public License (GPL), meaning you can tweak it as much as you like without worrying about lawsuits. WordPress is open-source and very much open to constant improvements (see the Developer page).
Unlike other content management systems wherein you have to pay a monthly fee separate from your hosting, WordPress reduces the bills you pay because it does not charge a single cent for every feature it has.
This is the reason why WordPress theme designers are everywhere. The main benefit of open source software is the availability of multitudes of free stuff that can be integrated into the software. Firefox, as you may seem to notice, is in consonance with WordPress in terms of open-source development, that equals to both reliability and stability, and the numbers of users for the two different platforms are increasing because FREE spells glee.
WordPress, because of its open-source status, has been engineered for performance by the world’s best programmers who believe that everything great should be free.
5.) WordPress, as I’ve mentioned before, was designed and is continuously improved over time, for search engine optimization. It complies with all Google patents and has submerged itself into a deeper architecture that associates itself with all Google standards and algorithms. Many present and previous developers of Facebook have worked for Google, so they know the ropes when it comes to SEO. The evidence for this is that WordPress blogs regularly beats Blogger blogs on page rankings. And don’t fall into confusion if on the next day your blog gets indexed and placed on page one of Google’s SERP.
6.) WordPress is on continuous development and newer versions will be released in just a few months’ time. This is because as Google algorithms change, the need for a reengineered CMS architecture is a must. Plugins are also updated for compatibility.
7.) If you’ve read through the previous checklists, you’ll definitely feel that WordPress is more than just software run by people in an office. WordPress is run by the entire world and the more people who join in on the community, the better. This is the reason why open-source is far more dependable than hardcoded software. If one problem pops up, the entire world feeds the problem to the thousands of developers situated the world over and an overnight fix is released.
8.) Security is compromising issue for most business owners. PHP and SQL injections can breach and hack through almost every website – and WordPress is no exception. But thanks to constant improvement (version updates) and added plugins that reinforce privacy of login credentials, WordPress gets two thumbs up from everyone in the development community.
9.) WordPress is easy to deploy and 100% free to download. But if you’re not into programming languages and the sorts, you can search for easier instructions on YouTube and About.com on how to install WordPress correctly. Patience is a virtue, of course.
If you use CPanel hosting, then you’re at luck – WordPress can easily be deployed without FTP by using Fantastico scripts.
Below are instructional videos to get you started on a WordPress experience you’ll never forget:
Installing via Fantastico: http://www.youtube.com/watch?v=5nxXsROoBYs
Installing manually via FTP: http://www.youtube.com/watch?v=Nx6EFtJoIJo
Great! Now you’re set! Once you start blogging WordPress-style, do send a message and tell me your initial thoughts on WordPress. I’ll even give firsthand suggestions on how to fully utilize every WordPress feature.
Thank you for viewing my blog. I hope you found this article informative! And good luck to your business!